Pininfarina / Automotive – Talking about automotive in Detroit – the Motor city par excellence in the USA – needed big names, not only because our Pop Up will be aimed at an expert audience in the sector but also because the same will be held during the days dedicated to the media of the NAIAS (North American International Auto Show, the largest auto show in the United States). Pininfarina CEO, Silvio Angori, will discuss auto and industrial design, so as to create a user experience that merges the physical and digital worlds through aesthetics and technology particularly relevant in transitioning to electric mobility.

In simultaneous collaboration with Detroit Month of Design, and for the first time ever, the Consulate of Italy in Detroit, in collaboration with the Dante Alighieri Society of Michigan, are bringing you LoveITDetroit, an active design, innovation, and architectural exhibition like nothing Detroit has experienced before.
More Italy in Detroit. More Detroit in Italy. In highly experiential, collaborative, passion fueled, multidimensional, multi-sensory, extraordinary ways.